In order for accounting information to be useful in making informed decisions, it must be

PPP theory shows a direct relationship between a change in relative prices and a change in _____.

Fill in the blank(s) with the appropriate word(s).

Which of the following ways to convey a brand's category membership relates to well-known, noteworthy brands in a category helping a brand specify its category membership?

A) comparing to exemplars B) communicating deliverability variables C) identifying counter examples D) announcing category benefits E) relying on the product descriptor