Which of the following is the primary advantage of exporting as a foreign market entry strategy?
A) Provides a firm total control over its foreign operations
B) Ability to generate revenue
C) Exporting is a relatively inexpensive way for a firm to become involved in foreign markets.
D) The exporting company's customers put up most of the capital needed to establish the export operation.
E) Exporting involves very little effort on the part of a firm.
C
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A. Coskun Samli had developed a useful approach to global market segmentation that compares and contrasts "conventional" versus "unconventional" wisdom. An example of unconventional wisdom can be identified with one of the following as
A) Since per capita annual income in India is about $1,420, all Indians have low income. B) Consumers in Europe and Latin America are interested in World Cup soccer whereas Americans are not. C) There is a presence of a higher-income, middle-class segment in India. D) The potential customer base for McDonald's in India is greater than in any developed country. E) There is no running water and electricity in India.
A ________ is a relationship between two or more persons or corporations set up for a specific business undertaking or a limited time period
A) general partnership B) joint venture C) syndicate D) franchise