Which component of an MPR plan is a straightforward statement regarding how to get media mentions and spread word-of-mouth to achieve the goals of a campaign?
A) tactics
B) timeline
C) strategy
D) measurement
E) problem definition
C
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Chung Inc. is considering the replacement of a piece of equipment with a newer model. The following data has been collected:
Old Equipment New Equipment Purchase price $225,000 $375,000 Accumulated depreciation 90,000 - 0 - Annual operating costs 300,000 240,000 If the old equipment is replaced now, it can be sold for $60,000. Both the old equipment's remaining useful life and the new equipment's useful life is 5 years. The net advantage (disadvantage) of replacing the old equipment with the new equipment is a) $90,000 b) $(75,000) c) $60,000 d) $(15,000)
For a company that manufactures plastic signs, the printing press to make the signs, the manager's salary, and the utilities are all examples of ________
A) fixed costs B) average fixed costs C) variable costs D) marginal costs E) everyday costs