The most important factor in successful new-product introduction is a good match between the product and market needs

Indicate whether the statement is true or false
a. True
b. False

ANSWER: True

The most important factor in successful new-product introduction is a good match between the product and market needsâ€"as the marketing concept would predict. Successful new products deliver a meaningful and perceivable benefit to a sizeable number of people or organizations and are different in some meaningful ways from their intended substitutes.