Whether a firm sells to businesses or directly to consumers, most pricing structures are built around which of the following?

Physically attractive people are perceived as smarter, cooler, and happier than average people. These perceptions are a result of the ________

A) halo effect B) principle of cognitive dissonance C) balance theory D) self-perception theory

Which of the following is NOT a benefit provided by e-commerce?

A) It provides consumers the satisfaction of instant gratification. B) It reduces the cost of doing business. C) It enables specialized businesses to be more successful. D) It provides consumers more access to pricing information. E) It broadens product choices for consumers in smaller communities.