A theater reported that their highest beverage sales this year
occurred during showings of The Great African Desert. However, we cannot conclude that the film affected beverage consumption because
a. the placebo effect was not considered.
b. only a correlation can establish causation.
c. no correlation was computed.
d. there was no control group.
ANSWER: d
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The effects of excitation transfer are especially pronounced when people ________ that they are aroused, but ________ the source of arousal
A) misinterpret; identify B) do not know; misinterpret C) do not know; are unaware of D) are concerned; like E) realize; misinterpret
In an experiment in which males, both young and old, responded to two potential political candidates' platforms in similar manners compared to females, the graphical results of the data would appear
a) parallel b) intersecting. c) random. d) opposite.