Gray Markets
What will be an ideal response?
refers to products that are sold legally, but outside of the brand's permission. These products can harm relationships with distributors and damage product reputation. Common gray market goods include cameras, cars, watches and even pharmaceuticals.
Business
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Repositioning involves changing consumers' __________________ of a brand
Fill in the blank(s) with the appropriate word(s).
Business
Which of the following is one of the types of relational marketing?
a. Database marketing b. Transactional marketing c. Corporate marketing d. B2B marketing e. B2C marketing
Business