Hampton Construction Inc. has issued 20-year semiannual coupon bonds with a face value of $1,000. If the annual coupon rate is 12% and the current yield to maturity is 10%, what is the firm's current price per bond?

A push marketing strategy differs from a pull marketing strategy in that a push marketing strategy ________

A) is directed at end-users B) is directed at channel intermediaries C) is a form of direct marketing D) uses social media and media advertising E) aims to build awareness, attraction, and loyalty and to reduce search costs

Which of the following direct marketing forms includes infomercials?

A) direct-response television marketing B) outbound telephone marketing C) print-catalog marketing D) direct-mail marketing E) face-to-face marketing