A consumer who publishes on online blog about home products sees a review of a new product on TV. That blogger then posts his commentary about the product on his blog. Readers of the blog read the commentary. The end readers of the blog are then a part of which of the following?
a. two-step flow model of communication
b. the sponsor-author model of communication
c. the social contact theory
d. flow-to-consumer model of communication
a. two-step flow model of communication
Communication & Mass Media
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Audiovisual aids enhance learning primarily because they involve more of the senses
Indicate whether the statement is true or false
Communication & Mass Media
A group leader who allows group members complete freedom in all aspects of the decision-making process and does little to help the group achieve its goal
A) a transformational leader. B) a laissez faire leader. C) an authoritarian leader. D) a democratic leader.
Communication & Mass Media