Volten Inc. is an online apparel store. It has separate sections for casual wear, office wear, and party wear. It also divides its products on the basis of price to suit people of various income levels
In this way, it caters to different sections of society. Which of the following bases has the company most likely used for positioning its products?
a. Product class
b. Emotion
c. Attribute
d. Product user
ANSWER: d
Volten Inc. has based its position on product user. This positioning base focuses on a personality or type of user.
You might also like to view...
In Chapter 5's "A Question of Ethics" feature, what was the major lesson behind the New England Patriots' "Deflategate" scandal?
A) The NFL is a highly competitive environment. B) The team's management needed to act in a more ethical manner. C) The team's coach should have taken the blame for it. D) The team owners should have sought public relations counsel.
Given an identical contract rate, the discount loan will have a higher APR than a simple interest loan
Indicate whether the statement is true or false.