When one person tells another person to buy a product instead of another because of a specific feature, this would be considered which of the following?
A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) person-to-the-masses word-of-mouth advertising
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication
Answer: B
Communication & Mass Media
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Which part of an op-ed should be written in the third person and contain the writer's line of reasoning regarding a particular issue?
a. Text body b. Lead paragraph c. Closing paragraph d. Boilerplate
Communication & Mass Media
Once you go beyond arguing right or wrong to arguing that something should or should not be done, you are moving from a question of opinion to a question of value.
Answer the following statement true (T) or false (F)
Communication & Mass Media