Pender Pet Products is considered an opportunistic importer because the firm seeks products around the world that it can import and sell profitably to domestic consumers

Which of the following characteristics increases the likelihood of an entrepreneur's success?

a. Avoiding uncertainty b. Avoiding risky situations c. Unwillingness to sacrifice d. Intolerance of ambiguity e. Opportunity obsession

Brenda works at a car repair center. On Tuesday she received a call from a distraught long-time customer, Stefan, who needed his car repaired quickly so he could take his son to college. After carefully listening to Stefan, Brenda made sure to address him by name as they worked out a plan. Which aspect of service quality is Brenda using in her response?