Beta Inc. manufactures electronic gadgets. The market researchers at Beta have discovered that a new competitor is gaining more customers by selling its products at lower prices
In the context of SWOT analysis, the marketers at Beta Inc. are most likely to consider this situation as a(n)_____.
a. threat
b. opportunity
c. strength
d. weakness
ANSWER: a
The marketers at Beta Inc. are more likely to consider this situation as a threat. Threats are in the external environment of a businesses; increasing competition can be considered as one of the threats.
Business
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