Forrester Research Inc., a well-known technology consultant, divided consumers into 10 groups through the use of what they call Technographics. List and describe these groups

What will be an ideal response?

a. Fast Forwards – These consumers are the biggest spenders, and they're early adopters of new technology for home, office, and personal use.
b. New Age Nurturers – These consumers are also big spenders, but focused on technology for home uses, such as a family PC.
c. Mouse Potatoes – They like the on-line world for entertainment and are willing to spend for the latest in technotainment.
d. Techno-Strivers – Use technology from cell phones and pagers to online services primarily to gain a career edge.
e. Digital Hopefuls – Families with a limited budget but still interested in new technology. Good candidates for the under-$1,000 PC.
f. Gadget-Grabbers – They also favor on-line entertainment but have less cash to spend on it.
g. Hand-Shakers – Older consumers, typically managers, who don't touch their computers at work. They leave that to younger assistants.
h. Traditionalists – Willing to use technology but slow to upgrade. Not convinced upgrades and other add-ons are worth paying for.
i. Media Junkies – Seek entertainment and can't find much of it on-line. Prefer TV and other older media.
j. Sidelined Citizens – Not interested in technology.