Explain the marketing strategy known as the pure selling approach, giving one example of its implementation
What will be an ideal response?
The pure selling approach is used when an agent or representative takes an individual with certain qualities and characteristics and seeks out someone who may want or need the benefit of these qualities and characteristics. Examples given by students will vary. The textbook addresses an agent of a celebrity who presents the qualifications of the client to potential buyers in need of the talents of the celebrity.
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An electronic shopping cart is an order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop
Indicate whether the statement is true or false
Systems design follows the "top-down approach." This means
A) going from the general to the specific. B) beginning with the needs and desires of top management and then considering other users' needs down to the "factory-floor" level. C) going from specific program code to general descriptions of the system. D) starting with a central computer system and then implementing systems for individual departments.