In its advertisements, Timex promotes its affordable and sturdy watches. Fossil emphasizes style and fashion in its advertisements, and Rolex stresses luxury and status. These are all examples of ________ appeals
A) rational
B) reminder
C) believable
D) entertainment
E) distinctive
E
Business
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In terms of substantiation of advertising claims, the Federal Trade Commission (FTC) and the courts assume that consumers can and will read fine print or qualifying language that is placed in an advertisement
Indicate whether the statement is true or false
Business
Under the ________ and state laws enacted to implement the unemployment compensation program, employers are required to pay unemployment contributions
A) Fair Labor Standards Act B) Family and Medical Leave Act C) Federal Unemployment Tax Act D) Federal Insurance Contributions Act
Business