Expert systems mimic the reasoning process of ________ experts in order to solve problems

As a sales manager, it may well be up to you to select the prizes for a sales contest. Which of the following is(are) TRUE about prizes?

a. You should set up the contest so that most of the sales force (more than 50%) will be motivated to win something. b. Merchandise is the most frequently given award because tangible items can be displayed to the sales force, featured in promotional material, and purchased at wholesale prices. c. The incentive sales meeting, in an exotic location, is decreasing in popularity. This is largely due to increased cost and the fact that the very people who need exposure to such meetings often fail to qualify for the award. d. All of the above. e. None of the above.

Alan is an executive with an ad agency that has been entrusted with accounts for a used-car showroom, a home appliances maker, and a soap company

With reference to response hierarchy models, how does Alan plan communication strategies for the three accounts effectively?