A lengthy illustration with a plot beginning, climatic point, and resolution is called

Webisodes are full-length sitcoms delivered on the Web

Indicate whether this statement is true or false.

Seltzer Inc. has been facing reduced sales ever since reports surfaced that the company's products caused health issues. They hired Ben to help launch a line of new products to help replace their existing one

Ben calls for a meeting with management to understand their expectations from the advertisements. What is this stage of ad development called? a) Stating the problem the ad should solve b) Stating the structure of the copy platform c) Stating what the ad is supposed to do d) Stating key facts