Advertising, public relations, publicity, personal selling, and other kinds of sales come into play at which stage in the marketing process?
A) conducting research and determining the target market
B) product strategy
C) pricing strategy
D) place strategy
E) promotion strategy
Answer: E
Explanation: E) The promotion strategy: How do we communicate the benefits of the product? Promotion consists of all the techniques companies use to motivate consumers to buy their products—techniques such as advertising, public relations, publicity, personal selling, and other kinds of sales.
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Which of the following would not be a correct form for an adjusting entry?
a. A debit to a revenue and a credit to a liability b. A debit to an expense and a credit to a liability c. A debit to a liability and a credit to a revenue d. A debit to an asset and a credit to a liability
It easier to persuade a competitor's customer to switch to product or service in the:
A) introduction stage of the product life cycle. B) growth stage of the product life cycle. C) maturity stage of the product life cycle. D) decline stage of the product life cycle.