When constructing a pro forma income statement, which of the following is likely to be calculated first among the items listed?

_______________ attributes strengthen the expatriate's self-esteem, self-confidence, and mental well-being

Fill in the blank(s) with the appropriate word(s).

Marketing ethics are rules for evaluating marketing decisions and actions based on marketers' duties and obligations to ________

A) coworkers B) shareholders C) society D) government E) the economy