Your company participates in an Affirmative Action program. As a manager you interview two equally individuals for a new position. One candidate is white and one candidate is a pacific islander. What do you do?

Vitamin drinks are in the growth stage of their product life cycle. This means that promotion for vitamin drinks most likely focuses on ________

A) encouraging trial through sales promotion B) creating public awareness through public relations C) encouraging customers to switch brands through sales promotion D) stressing product benefits through advertising E) using competitive-parity strategies

Which tactic most likely involves making a price concession to the buyer?

A) budget limitation B) take-it-or-leave-it C) let-us-split-the-difference D) "if...then" E) "sell low now, make profits later"