In which of the following scenarios can segmentation on the basis of customer industries be
used?
A) Many manufacturers make many products bought by a single large company operating in
a number of industries.
B) Many manufacturers make a single product bought by a single large company which
operates in different industries.
C) A manufacturer makes a product bought by many small or large companies operating in
different industries.
D) A manufacturer makes several products bought by two or more competing companies
within the same industry.
C
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The PCAOB's role is to:
a. conduct audits of the governmental entities b. conduct the final review of auditors' work before the auditor's opinion is issued c. oversee the auditors of public companies in order to protect the interests of investors d. sanction auditors who fail to follow GAAS
Functional deviational variables represent the underachievement of a given priority goal
a. True b. False