During the time the policy is in effect, term life insurance has a good savings and investment component

Indicate whether the statement is true or false.

Answer: FALSE

Business

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The promotional strategy identifies how, when, and where the firm will make the product available to targeted customers

Indicate whether the statement is true or false

Business

In one-to-one marketing, after a marketer has identified customers and knows them in as much detail as possible, the next step is for the marketer to ________

A) interact with the customers and find ways to improve cost efficiency B) make efficiency of interactions with customers the priority C) differentiate these customers in terms of both their needs and their value to the company D) customize some aspects of the products or services offered to each customer E) implement a mass customization program

Business