Producers of convenience products and common raw materials typically seek ________ distribution — a strategy in which they stock their products in as many outlets as possible

All marketing strategy is built on segmentation, targeting, and positioning

Indicate whether the statement is true or false

A benefit normally gained by high-paying firms is

(a) higher margin of profit (b) lower rate of turnover (c) greater pay satisfaction among all employees (d) less likely to be unionized