Which one of the following explains why the text refers to public relations as a "staff function"?
A. Staff functions include all of top managers
B. Staff functions advise those who set policy and oversee operations
B
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Which of the following best describes the approach to new product development that results from the constant interaction of a multidisciplinary team whose members work together from the beginning of the project to the product's introduction?
A) the classic linear approach B) the rugby approach C) the cost-differential approach D) the target-costing approach
Which of the following is a reason to have a corporate code of ethics?
A) to avoid having to respond to media inquiries about transgressions B) to increase profits for publicly-owned businesses C) to increase public confidence D) to influence legislators to pass more up-to-date reform bills