A manufacturer using the _____ promotional strategy focuses its promotional efforts on end consumers
a. reinforcement
b. personal selling
c. push
d. pull
ANSWER: d
A pull strategy stimulates consumer demand to obtain product distribution. Rather than trying to sell to a wholesaler, the manufacturer using a pull strategy focuses its promotional efforts on end consumers or opinion leaders.
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________ refer to the part of a website template that controls the fonts and colors which appear when an editor identifies some text as a page heading, a paragraph title, or some other style
A) Cascading style sheets B) File transfer protocols C) Scalable vector graphics D) Cookies