Ken is given a vocational-interest test and then takes a test, similar in format but with different questions, a week later. The test administrator wants to measure the ___________ of the test

One feature of the Atkinson and Shiffrin model of memory is that

a. important information can bypass short-term memory and go from sensory directly into long-term. b. important information can bypass sensory memory and go directly to long-term. c. all information going into long-term memory must first pass through both sensory store and short-term memory. d. information can bypass sensory memory and go directly to short-term memory.

Why, according to research by McGuire (1964), does attitude inoculation work to increase resistance to subsequent persuasion attempts? Attitude inoculation

a. generates psychological reactance, so people ignore subsequent messages. b. encourages people to think about the issues and to generate counterarguments. c. raises self-esteem, and thus makes people less vulnerable to later persuasion attempts. d. increases fear, and thus make people less responsive to logical arguments.