Answer the following statement(s) true (T) or false (F)
1. The overarching objectives of the Caribou campaign were to increase brand name
retention and increase commercial restaurant sales.
2. To showcase itself as forward thinking, the Caribou Coffee brand told fans it had
developed a new coffeemaker that never needed cleaning.
3. Caribou extended seasonal outreach beyond Black Friday by engaging prominent
bloggers who created cookie recipes using coffee and ginger.
4. Exponent capitalized on interest in its Black Friday weekend promotion by introducing
limited-time-only drinks
5. 2016 was the best year to-date for Caribou Coffee in terms of social media
engagement and media relations results.
1. false
2. false
3. true
4. true
5. false
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Identify and briefly explain the functions of a speech introduction.
What will be an ideal response?
Research sponsors and universities can differ to which ethical standards are required. Before collecting any data, researchers should check with their institution (and sponsor, if applicable) to determine which standards must be followed and which approvals are needed.
Answer the following statement true (T) or false (F)