Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements. In these tests, cable viewers are randomly assigned to receive advertisements for new or existing products, and
a. they are interviewed by phone to see if they purchased the products.
b. store scanners are used to track their purchasing patterns.
c. stores provide them a checklist of commercials and ask if they've seen them.
d. researchers come to their homes to do an inventory of their kitchens.
Answer: B
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r2 = 8%, is this a small, medium, or large effect?
a. Small b. Medium c. Large
As part of the initial screening for possible employment, a nuclear power company administers a psychological test that yields scores on tendencies toward depression and schizophrenia. What is the name of this psychological assessment tool?
a. Thematic Apperception Test (TAT) b. Myers-Briggs Personality Indicator c. Wechsler Intelligence Scale for Adults (WAIS) d. Minnesota Multiphasic Personality Inventory (MMPI) e. California Personality Inventory (CPI)