A provider of assembly line solutions has some old, some new, and some potential customers
who are all involved in automobile manufacture in the same national market.
If the size,
location, and operating procedure of these companies is more or less the same, which of the
following segmentation techniques must be employed?
A) operating variables segmentation B) situational factors segmentation
C) demographic segmentation D) purchasing approaches segmentation
D
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International markets represent all of the following, except:
A. growth B. falling stock price C. sources of cheaper resources D. cheap labor
Stock quotes on most Internet service providers such as Yahoo Finance include
I. the highest and lowest price over the last 52 weeks. II. the closing price for the previous trading day. III. the opening price for the day. IV. the bid price and ask price. A) I and III only B) II and IV only C) I, II and III only D) II, III and IV only