Feather, UK's top lingerie and swimwear supplier, wanted to find out the market's response to its brands and designs

So, Susie, a public relations representative, volunteered to sit in the showroom to learn about the types of customers who walked in, their preferences, and how much time and money they spent in the company's stores. What kind of research technique did Susie use?
a) Ethnographic
b) Qualitative
c) Quantitative
d) Secondary

a

Communication & Mass Media

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The DOT method works best when a group has generated a significant number of competing ideas and wants to restrain dominant members from exerting too much influence

True False

Communication & Mass Media

What is the primary purpose of including "reset" time in a time line?

a. to give the crew time to fix technical problems b. to give the producer time to make script changes c. to give the crew a chance to get into opening positions d. to give the talent a break e. to give the AD a chance to take notes

Communication & Mass Media