A sales manager who is responsible for developing and implementing a sales training program should conduct a number of steps in sequence. According to the text, which of the following activities would you complete first in developing a new training program?
a. determine the content of the sales training program.
b. determine the training methods to be used.
c. evaluate the content of the sales training program.
d. assess training needs of the sales force.
e. determine were to conduct the training program.
Ans: d. assess training needs of the sales force.
Business
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