The marketing managers of Havtol Inc., a food products company, want to choose the most effective advertisement for their latest product, Havtol Potato Chips
They create an online discussion site where a chosen group of customers can express their opinion, discuss among themselves, and improvise on the concept for their advertisement. In this scenario, Havtol Inc. uses__________to create an effective advertisement for their product.
Fill in the blanks with correct word.
ANSWER: Web community research
Havtol Inc. uses Web community research by creating an online discussion site where members can share their ideas for an effective advertisement and also discuss among themselves. A Web community is a carefully selected group of consumers who agree to participate in an ongoing dialogue with a particular corporation. In addition to responding to the corporation's questions, community members talk to one another about topics that are of interest to them.
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Fill in the blank(s) with correct word