In terms of the various modes of entry into a foreign market, franchising is employed primarily by service firms, whereas licensing is pursued primarily by manufacturing firms
Indicate whether the statement is true or false.
TRUE
In terms of the various modes of entry into a foreign market, licensing is pursued primarily by manufacturing firms, whereas franchising is employed primarily by service firms. Franchising is similar to licensing, although franchising tends to involve longer-term commitments than licensing.
Business
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Governments cannot grant or take away _____ rights.
A. civil B. legal C. statutory D. natural
Business
The anchoring and adjustment heuristic comes in to play when consumers base their predictions on the quickness and ease with which a particular example of an outcome comes to mind
Indicate whether the statement is true or false
Business