Behavioral targeting is a more sophisticated approach to advertising and persuasion than targeted marketing because it's more personally-focused
Indicate whether this statement is true or false.
FALSE
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The method of delivery that involves thorough preparation but no commitment to exact wording is the
__________ method. Fill in the blanks with correct word
You are on a Disney cruise line in the beautiful Virgin Islands. The sun is shining in your face, the
wind blowing in your hair and you don't have a single care in the world. The sweet smell of the ocean calms you as the sea gulls sing you to sleep in your comfortable chair by the pool. You would rather sit beside the pool than get in because you never were a very good swimmer, but who cares, you are the master of your life and at this very moment nothing else matters. As you begin to dose off, your relaxing moment is interrupted by an announcement by the captain. The ship is sinking at a rate unheard of and everything that can go wrong is. Now is a great time to think about means of survival if a boat may not be available to you, but then you remember, you can't swim! This clip is taken from Elizabeth's speech on the importance of swimming. This is which element of the introduction? A. Attention Getter B. Relevance Statement C. Credibility Statement D. Preview Statement