What is necessary before specific public relations programs can be implemented to shape the image and reputation of an organization?
What will be an ideal response?
An honest audit of public opinion that assesses public attitudes and perceptions of the organization is the first necessary step.
Business
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Advocates of the institutional theory of social responsibility argue that a firm must have the trust of all groups, both internal and external
Indicate whether the statement is true or false
Business
Which of the following business plans matches with its appropriate length?
A) Operational business plan - 10-15 pages B) Full business plan - 25-35 pages C) Summary business plan - 25-35 pages D) Full business plan - 40-100 pages E) Operational business plan - 25-35 pages
Business