We learned back in Chapter 14 that the term Aristotle used to describe a speaker's credibility is:

a. mythos

What does “O&O” mean?

a) An owned and operated station by groups of corporations or a network b) Off and on; a synonym for transmission difficulties c) Obfuscating and obliterating the frequency spectrum d) Over and out of the reach of local production companies

____, one type of appeal, typically relies on communicating cultural beliefs, values, and history

A) Ethos B) Mythos C) Logos D) Pathos