Media planners utilize spot TV purchases because of the high cost of national ad time and because 75 to 80 percent of prime-time slots are sold during the spring, shortly after they go on the market

The four P's are product, price, __________________________

a. Promotion and public relations b. People and place c. Promotion and people d. Place and promotion

In which step of the selling process does a salesperson set call objectives?

A) preapproach B) approach C) presentation D) qualifying E) prospecting