Most concrete action has been observed primarily when a focus on sustainability
A) increases revenue for sustainability initiatives.
B) makes the world more sustainable.
C) attracts customers who value sustainability.
D) reduces risk and improving the financial performance of the supply chain.
Answer: D
Business
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John H. Harland Company is best known for printing personal and business checks, but it also owns Scantron, a computerized testing and assessment company. Harland's purchase of Scantron is an example of the implementation of a ________ strategy
A) market development B) product penetration C) market penetration D) diversification E) product development
Business
Why should marketers pay attention to social media? Are social media considered connectors?
What will be an ideal response?
Business