Anware was recently hired at Acme Motors because the company had been criticized for treating Muslim customers poorly.  He was selected to be the "spokesperson" to the Muslim community.  He has been feeling very isolated in this role.  He is suffering the effects of

Verizon Wireless's "How Sweet the Sound" campaign succeeded because the company:

a. Targeted Hispanics in a unique "street campaign" b. Found meaningful ways to connect with the African American market c. Recognized the LGBT consumers in its market area d. Understood that the 50-plus market needs simpler phones

Research shows that the top driver of a company’s reputation is its ability to provide quality products and services at a good value. What is the second strongest driver of a company’s reputation?

a. degree of employee engagement b. a company’s positive influence on society c. a company’s brand equity and loyalty d. organizational culture and climate