Which is a method of comparing media vehicles by estimating the cost of reaching 1 million households based on a program's rating points?
A) cost per point (CPP)
B) cost per thousand (CPM)
C) cost per prospect (CPP)
D) brand development index (BDI)
E) category development index (CDI)
A
Business
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Which of the following best describes an ethical lapse?
A) Choosing among alternatives that are not clear cut B) Making an unethical choice C) Recruiting people to promote a product without disclosing the true nature of the communication D) Not giving all participants in a conversation access to the information needed to process information E) Promoting transparency in a conversation
Business
Minimum-price laws are intended to protect small retailers from _____
a. price discrimination b. the Robinson-Patman Act c. predatory pricing by larger firms d. item pricing removal
Business