________ are viruses that masquerade as useful programs like a computer game, an MP3file, or some other useful innocuous program

Masterson Company has 420,000 shares of $10 par value common stock outstanding. During the year Masterson declared a 10% stock dividend when the market price of the stock was $36 per share. Three months later Masterson declared $.60 per share cash dividend. As a result of the dividends declared during the year, retained earnings decreased by

a. 1,789,200 b. 1,512,000 c. 277,200 d. 264,000

According to brand asset valuator model, energized differentiation and relevance, the two pillars of brand equity combine to determine what is called brand ________

A) position B) image C) depth D) knowledge E) strength