Identify and describe the two types of customer relationship management applications
What will be an ideal response?
Operational CRM and analytical CRM are two types of CRM. Operational CRM refers to customer-facing applications, such as sales force automation, call center and customer service support, and marketing automation. Analytical CRM refers to customer-relationship management applications dealing with the analysis of customer data to provide information for improving business performance.
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A lack of coordination occurs either because different stages of the supply chain have objectives that conflict or because information moving between stages gets delayed and distorted
Indicate whether the statement is true or false.
While operating leverage results only in a magnification of returns, financial leverage results only in a magnification of risk
Indicate whether the statement is true or false