How can PR professionals be useful to reporters and form a strong relationship?
a. by tracking the number of times a story is re-posted
b. by editing a reporter’s story before publication
c. by providing highly detailed pitches with links
d. by providing accurate and timely information
d. by providing accurate and timely information
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The public relations firm of Hill and Knowlton was controversial in the 1990s for which of the following?
A. doing PR for the Westboro Baptist Church B. a corporate conflict of interest by representing two competing companies at the same time C. representing Exxon during the Exxon Valdez crisis D. none of these
Which of the following is true of Coordinated Management of Meaning (CMM)?
A. It focuses on the effects of conflict in relationships. B. It focuses on the linear nature of communication and its influences. C. It focuses on how individuals establish rules for creating and interpreting meaning. D. All of the answers are correct.