An ownership interest of 30% of the common stock of another corporation should be accounted for using the:

Ramelson Inc. features photographs of celebrities wearing Ramelson clothes and shoes on its Web site. The company uses these celebrities to promote its products as it believes that celebrities can influence customers' buying decisions. These celebrities serve as _____.

a. opinion leaders b. aspirational reference groups c. nonaspirational reference groups d. decision makers

What are some challenges associated with mobile marketing and how should advertisers overcome them?

What will be an ideal response?