The best way to upgrade legacy systems is to re-architect them

________ marketing refers to the normal work of preparing, pricing, distributing, and promoting the service to customers

A) Interactive B) Internal C) External D) Promotional E) Direct

A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information

This company is ________. A) taking advantage of government data B) motivating intermediaries to share intelligence C) networking internally and externally D) setting up customer advisory panels E) buying information from research firms