In general, the key to becoming a successful content provider is to:

A) own the content being provided.
B) own the technology by which content is created, presented, and distributed.
C) provide online content for free.
D) provide other services as well as online content.

A

Business

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If an advertisement by Pampers is designed to appeal to a person's emotions first, the ad addresses which component of an attitude?

A) affective B) cognitive C) conative D) value

Business

Which of the following is NOT true about the mission of an organization?

a. It should not be too ambitious b. It ensures the organization conforms to the norms of its field c. It should not demotivate those working for the organization d. It should be feasible e. It should be distinctive

Business