In the classic linear approach to new product development, the first step of the new product development process is idea generation
Indicate whether the statement is true or false
FALSE
Business
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The most cost-effective means of communicating with customers and in building a data warehouse is:
A) the telephone B) computer cookies C) the mail D) the Internet and e-mail
Business
Which company ranks number one in terms of worldwide ad spending for the year 2013?
A) General Motors B) Philip Morris C) Unilever D) Procter & Gamble E) Coca-Cola
Business