We-Move-It Inc is a moving company located in Athens, Ohio. The firm has its heaviest business during the summer months
Thus, the firm maintains a GRP of 40 throughout the year and a GRP of 100 during April and May, which is the prime buying period for its services. In this example, We-Move-It Inc uses which of the following approaches to message reinforcement?
A) a heavy-up exposure pattern
B) an average frequency strategy
C) a gross frequency strategy
D) a pulsing strategy
E) a benchmarking strategy
A
You might also like to view...
With probabilistic time estimates, when we calculate the expected time for an activity, we treat each activity time estimate as a random variable derived from a ______________ probability distribution.
a) normal b) beta c) gamma d) Poisson e) uniform
Which of the following statements is true regarding a sales organization?
A) A national sales manager usually heads the sales organization. B) The largest part of the organization is made up of the regional sales managers. C) Sales organizations are usually a part of marketing. D) The different titles in a sales organization are as per the size of the geographic territory covered.