Explain why most marketers avoid deceptive practices
What will be an ideal response?
Deceptive practices make consumers believe they are buying something more than what they are actually getting; when consumers do not get what they expect, they will switch to more reliable products. Deceptive practices prohibit marketers from building value and trust with their customers, both keys to profitable customer relationships.
Business
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Consider the "Five Cs of Credit." The category that considers your current income level and current borrowing level is
A) collateral. B) capital. C) capacity. D) character. E) none of the above.
Business
EDI document structures are defined by:
A) a single international standards body. B) individual suppliers and buyers. C) industry committees. D) each purchaser.
Business